Business Events & Marketing

Importance of Building Brand Loyalty Through Marketing

More than ever, businesses are looking for ways to gain a competitive edge and build long-term customer loyalty. By understanding the importance of how marketing can create brand loyalty, you can develop a more effective strategy and drive your business growth. Read on to learn why building brand loyalty through marketing is integral to the […]

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What Are Long-Tail Keywords and What Are The Tools To Find Them?

Long-tail keywords are specific strings of words with three or more words. To find long-tail keywords, use Google’s keyword research tool, which displays a list of phrases based on search volume. The tool can also suggest other keywords based on your search term. If the main keyword doesn’t yield results, try adding additional keywords to

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Networking Tips When Attending a Trade Show

The key to successful networking at trade shows is to strike up conversations, greet people as they walk past your booth, and exchange business cards. You’ll also need to know your target market, sell your product, and follow up after the show. Here Are Some Networking Tips When Attending a Trade Show: Open Conversations. Conversation

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Public Speaking Tips for Your Next Business Conference

Public speaking can be intimidating for many people, but it doesn’t have to be that way. While some people are naturally good at public speaking, others find it incredibly stressful. If you’re one of those who dread public speaking, we have some simple tips to help you feel more comfortable when standing in front of

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Corporate Event Planning Ideas for Summer Events

Summer is the time for corporate celebrations, parties, and get-togethers. Most people use the summer months to have company picnics or barbecues. These events are a great way for employees to get to know each other outside of the work environment. Company events also serve as team building activities for large groups of employees, helping

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How Long Should It Take To Build a Following on Instagram?

Instagram is a social media platform that allows users to share photos and videos from their lives with friends, customers, and followers. Instagram is believed to have over 1 billion active users, give or take fluctuations, making it one of the most popular social media platforms available. If you’re looking to build a following on

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How to Choose a Restaurant POS System

Hospitality businesses always ought to ensure they keep their customers happy and entertained. So bar and restaurant businesses provide different amenities to ensure customer satisfaction. For instance, menus in restaurants have certainly evolved from the normal plastic sheet. They now provide their menu on tv for patrons to browse as they wait, this can help

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What To Know About Accessibility In Marketing

To effectively reach a wide range of audiences, it is vital to know the consumers’ needs, wants, and demands. Marketing managers are responsible for selecting the right channels to advertise, conduct research and develop a brand. When it comes to engaging with customers, the marketing manager needs to consider accessibility as a vital factor in

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